Google Ads is an online advertising platform where businesses create and display ads across Google’s network, including search results, websites, and YouTube. Advertisers bid on keywords and target specific audiences to appear in relevant searches or sites. The platform uses an auction system to determine ad placement based on bid amounts and ad relevance. Advertisers can track and optimize their campaigns using various performance metrics.

• Display Ads: Visual ads that appear on websites, including banner ads, sidebar ads, and interstitials.

• Social Media Ads: Ads on social media platforms like Facebook, Instagram, and Twitter, which can be image-based, video-based, or carousel ads.

• Video Ads: Ads played before, during, or after video content on platforms like YouTube or streaming services.